1. Define management.
The process of getting things done with the purpose of achieving goals efficiently and effectively
is called management. In other words, management can be defined as the process of planning,
organising, staffing and controlling so as to achieve the goal of the organisation with minimal
resource usage.
2. Name any two important characteristics of management.
Two important characteristics of management are a pervasive and continuous process. It is
pervasive as the impact of management spans all aspects of business, irrespective of the
organisation, while it is a continuous process as it performs various functions like planning,
organising, directing, staffing and controlling simultaneously.
3. Ritu is the manager of the Northern division of a large corporate house. At what level
does she work in the organisation? What are her basic functions?
Ritu functions as the middle-level management in the organisation. She works as a link between
the top-level management and workers. The following will be her basic functions:
1. Understanding the policies set by the top management.
2. Communicating with the top and low levels of management.
3. Motivate employees to achieve productivity.
4. Coordinate with cross-functional heads to maintain transparency.
5. Assigning tasks to various departments under control.
4. Why is management considered a multi-faceted concept?
It is regarded as a multi-faceted concept due to the following reasons:
1. It involves managing the work, which is meeting the objectives over a period of time. It can
also be said to be the goals that need to be achieved.
2. Work is done by the people, therefore, managing the people is a very important part of
management which can be in the form of teams or groups of individuals. Management helps in
identifying the strengths and weaknesses of the people.
3. An organisation will be involved in production where inputs get transformed into products or
some kind of service. There needs to be continuous monitoring of such production processes to
ensure proper output. Here, management is required.
5. Discuss the basic features of management as a profession.
The following are the basic features of management as a profession:
1. Management is a systematic and well-defined body of knowledge which consists of various
theories and guiding principles. Such knowledge can be obtained through books and enrolling in
management courses.
2. Management is regulated by a professional association which looks at the functions of its
members. In India, AIMA, or the All India Management Association, is the governing body for
managers. Joining the organisation is not compulsory.
3. Professional knowledge is a required criterion and is given preference over degrees. The lack
of professional experience is a deterrent for people looking to choose a profession.
4. Only through proper management the business will grow. The guiding principles will help in
ensuring the smooth functioning of the organisation. Quality goods and services can be made
available with management.
Long Answer Questions for NCERT Business Studies Solutions Class 12 Chapter 1
1. Management is considered to be both an art and a science. Explain.
Management can be regarded as both an art as well as a science from the following points:
A. Management as Art
1. Management has a well-defined literature which is required for gathering knowledge in the
theories and accelerating learning. There are many examples of management literature which is
available such as Taylor’s Scientific Management Theory and Henry Fayol’s 14 Principles of
Management. These theories help in understanding the various concepts of management.
2. Management knowledge can be utilised by everyone in their own way, very much like arts
where words can be expressed in the form of writing differently by different poets and music
notes arranged by musicians to perform a musical piece, or the use of colours by a painter to
draw vivid paintings. Similarly, managers use various theories and principles in trying situations
to make use of management knowledge.
3. Arts is all about expressing and innovating using creativity, such as two artists will enact the
same scene in two different ways. Similarly, two different managers will be managing the
situation differently. Sometimes managers can come up with innovative and fresh ideas to
address the situation.
Management as Science
1. Science is a systematic discipline, and management also shares similar characteristics. Like
science, management also relies upon theories and principles to address issues that arise.
Management has a separate vocabulary and terms that it uses to define certain processes.
2. Theories in science have been developed after prolonged observation and repeated
experiments. Similarly, to some extent, management also bases its theories on regular
observation and experiments, such theories will act as guidelines for management in the long
run.
3. Scientific theories have universal validity, and in management, we also see the principles are
to some extent universally valid, and some can change as per the situation. Such theories and
principles can be used as basic information for training managers.
2. Do you think management has the characteristics of a full-fledged profession?
Management does not have the characteristics of a full-fledged profession, but it does have
some qualities which make it eligible to be called a profession. These are mentioned below.
1. Management is a systematic and well-defined body of knowledge which consists of various
theories and guiding principles. Such knowledge can be obtained through books and enrolling in
management courses.
2. Management is regulated by a professional association which looks at the functions of its
members. In India, AIMA or, the All India Management Association, is the governing body for
managers. Joining the organisation is not compulsory.
3. Professional knowledge is a required criterion and is given preference over degrees. The lack
of professional experience is a deterrent for people looking to choose a profession.
4. Only through proper management the business will grow. The guiding principles will help in
ensuring the smooth functioning of the organisation. Quality goods and services can be made
available with management.
5. All business organisations look to provide the best services to the people at the best quality,
thereby serving society.
3. Coordination is the essence of management. Do you agree? Give reasons.
Coordination is essential in management as it helps in binding together all other functions of the
management. All the activities, such as sales, purchase and production, are based on
coordination with management. The following points will help establish coordination as the
essence of management:
1. The combination of efforts of all the groups increases productivity and also provides a
common focus to all the group efforts.
2. It is a continuous process and is not a one-time effort. Coordination begins at the planning
stage and is concluded at the controlling stage.
3. Coordination is a pervasive function, as it is required at all levels of management. As all
management activities are interdependent, coordination improves the efforts at various levels
among all departments.
4. It ensures that all the combined efforts of the departments act as a unity which binds all
actions together and helps an organisation achieve goals in a better way.
5. It is a deliberate function, as everyone is performing it deliberately. The tasks are done with
the objective of achieving the objectives and goals of the organisation.
6. All the departments come together and communicate regarding the work to be done in an
organisation. This communication requires coordination among employees.
4. A successful enterprise has to achieve its goals effectively and efficiently. Explain.
Management is defined as the process of getting things done with the purpose of achieving goals
efficiently and effectively. The terms effective and efficient are key terms in management and
play an important role in the functioning of management.
Effectiveness refers to the process of completing a given work in the time provided. It is the
process of doing a task with a primary focus on end result. It is considered a very important
aspect of management which helps in achieving goals. Efficiency is the process of completing a
given task with minimal use of resources and cost.
For an organisation to be successful, both these factors play a critical role in meeting the
objectives of the organisation. Effectiveness helps in achieving the defined goals, while efficiency
helps in achieving that with minimum resources and cost. Reducing the cost and resources
brings profits for the organisation and also increases it. Therefore, it is essential for an
organisation to focus on both effectiveness and efficiency. It is important to complete the work on
time, along with minimum resources. Similarly, it is essential to reduce the cost of production and
finish the production at the decided time. Hence, successful companies need to be both efficient
and effective at the same time in order to gain profits in the long run.
5. Management is a series of continuous, interrelated functions. Comment.
Management is a series of continuous, interrelated functions. It can be explained with the help of
the following points:
Management comprises the following functions that work together:
1. Planning: It is the process of determining what works need to be done, who will do it and how
it should be done. It involves setting up goals which need to be achieved and determining the
ways in which they can be achieved. It helps in laying down a framework based on which the
activities can be implemented. It is often said to be the most important step in management.
2. Organising: Planning is followed by Organising. It is the process of identifying tasks and the
appropriate resources that are required for executing the plan. Organising allots separate tasks
to different departments with a defined plan. The hierarchy is well established, which leads to
work being carried out with efficiency and effectiveness.
3. Staffing: Staffing is the process of allotting specialised personnel for specialised work. In other
words, hiring the right person for the job. It is a part of human resources and involves hiring and
training people.
4. Directing: It is one of the important functions of a manager, which involves directing the human
resources to work in an effective manner. It also involves providing motivation to the workers so
as to drive productivity.
5. Controlling: Controlling is necessary as it checks if the assigned work is progressing in the
right direction or not. It generally involves assessing the work done with the goals of the
organisations. By measuring the extent of work, managers ensure that there is no error or
discrepancy. If any such errors surface, then appropriate steps will be undertaken so as to rectify
the issue.
So, all these make us understand that management functions are interdependent on each other
in order to function properly.
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